SEO & search visibility
Can search engines understand your pages correctly? We check the technical and editorial signals, visible from outside, that shape how search engines crawl and understand your pages: titles, descriptions, canonical addresses, structured data, language versions, sitemap.
Try our method for free
One page. One pillar. A real report.
Enter your website and we’ll email you a report on SEO & search visibility for your home page. Please allow at least 24 hours.
Our plans cover the 9 pillars across the pages of your whole site.
What we check
- Your pages read twice: as your server returns them, and as the browser displays them. We compare the two versions and record what differs: a canonical address or an indexing instruction present on one side only exposes you to incorrect indexing.
- The title and description of each page: present, of useful length, and distinct from one page to the next.
- The canonical address (the one the engine must keep when a page has several), the language declaration, the robots instruction file and the sitemap.
- Structured data, the machine-readable labels that say what the page is: whether they are there, whether they can be read, and whether each type carries the fields it needs.
- Language versions and their reciprocal declarations, when the site is multilingual.
- The heading hierarchy, image alternatives, address readability, and the linking between your own pages.
- Dead links and redirect chains, recorded by actually going through the site in a browser.
What we find on the sites we audit
Across about 30 websites we audited between August 14, 2026 and September 24, 2026:
- 45% send some addresses through at least two redirects before the page loads
- 15% have no robots.txt file or no sitemap
Each percentage covers the sites where the point could be checked. Many were audited because a defect showed up quickly, so these figures describe our audits, not websites in general.
See also: Content & trust, a real online store report.
On what basis
A finding is only worth something if it rests on an identifiable basis. Where one exists, we rely on a law, a standard or a specification, and for every point recorded the report names the page and gives the value we measured.
What it changes for you
A page that is hard to crawl or understand gives search engines fewer chances to find it, interpret it and show it. This pillar does not judge your content: it checks that it is readable, so it can be visible.
Faults here are rarely spectacular and often structural: the same title on thirty pages, a canonical address that sends every page back to the home page, a two-language site where neither declares itself. They go unnoticed because nothing looks broken.
What this audit does not say
We do not measure your position in the results, which depends on your market, your competitors and algorithms nobody publishes. The report is a diagnosis, not a ranking promise.
Nor do we measure the traffic your pages receive: this pillar says whether they are readable, not how many visitors they attract.
Every limit of the examination is stated in the methodology note of your report. A point that cannot be verified is never presented as compliant.
The weight of this pillar
An overall score has to weigh what matters for your business: the 9 pillars do not carry the same weight depending on what your site is for. Here is what “SEO & search visibility” represents in the overall score, under each weighting. The report always states which one produced your score.
| Type of site | Share of the overall score |
|---|---|
| Type not determined | 13% |
| Business / brochure site | 18% |
| E-commerce site | 10% |
| Application / customer portal | 4% |
| Blog / media site | 22% |
| Public-sector site | 7% |
This pillar is examined alongside the other eight in every plan, whatever the number of pages. See pricing →
Guides for this pillar
Redirect chains: why one hop is enough
A 301 redirect does its job in one hop. Why redirect chains cost you, where they come from, and what the audit checks on your site.
Read the guide →SEO migration: before and after launch
A redesign can change every URL on your site. What to settle before launch, and what the audit remeasures once the new site is live.
Read the guide →Robots.txt: what it actually blocks
Robots.txt controls crawling, not indexing. The lines a crawler silently skips, the mistakes nobody sees, and what our audit checks in your file.
Read the guide →Structured data: which types still work
Organization, WebSite, BreadcrumbList, Article, Product: the structured data that still does something, and why it has to say what the page says.
Read the guide →