When should you audit your website?
An audit is most useful when a decision is approaching: invest, rebuild, fix, sign or verify.
Find out why results aren’t coming in
Few visits, few enquiries, few sales? The audit looks across the 9 pillars to find what may be holding results back, and sets the priorities.
There are plenty of possible causes (invisible to search engines, too slow on a phone, a contact journey that breaks), and each calls for a different fix.
Where to look first: SEO & search visibility, Performance, User experience & reliability.
Before a rebuild
Measure what you have before you rebuild: what to keep, what to fix, and what is missing.
The report feeds your specification, and a second measurement after the rebuild, under the same weighting, shows what the project actually delivered.
Where to look first: SEO & search visibility, Performance, Content & trust.
Check what you’re paying for
Get an outside view of what is really in place, with an audit that doesn’t depend on whoever runs your site.
Pass the report straight to that provider: a summary to decide, a page-by-page analysis to fix.
Where to look first: Content & trust, Compliance & privacy, SEO & search visibility.
Buying a site or a business
Get an objective picture of the site before you decide to buy, and spot what may need fixing or investment.
The audit documents the technical, observable state of the site; it is not a financial valuation.
Where to look first: Domain & network, Independence & resilience, Security & encryption.
Raising funds or reassuring a partner
Have a dated, documented assessment ready before an outside review.
Fix what needs fixing before the deadline, or add the report to the file to show you know where you stand.
Where to look first: Independence & resilience, Security & encryption, Domain & network.
Meeting your obligations
See which visible information and mechanisms your site needs to show, given your activity and your situation.
The audit is neither a compliance certification nor legal advice.
Where to look first: Compliance & privacy, Accessibility.
Not seeing your situation?
Tell us what you want to find out. We’ll tell you whether the audit can really answer it.